Backstretch Motorsports

Longhorn Moist Snuff Teams with Kevin Harvick Inc. for the 2009 Season

Charlotte, N.C. (January 20, 2009)–Swedish Match North America and Kevin Harvick Inc. (KHI) announced today that Longhorn, the fastest growing moist snuff in the country*, will be the primary sponsor of the No. 33 Chevrolet Silverado driven by three-time NASCAR Camping World Truck Series (NCWTS) champion Ron Hornaday. The Longhorn colors will be featured on No. 33 for 10 of the 25 race events in 2009.

“This is an exciting partnership for us,” said Charlie Kivett, Brand Manager for Longhorn. “NASCAR events are some of the highest attended sporting events in the U.S. NASCAR fans are also very responsive to NASCAR sponsors and we see this as a wonderful opportunity to acquaint them with the Longhorn brand.”

Not only will Longhorn sponsor KHI’s three-time Truck Series champion, they will also adorn the No. 4 Chevrolet Silverado with KHI co-owner and two-time NASCAR Nationwide Series champion Kevin Harvick behind the wheel. Longhorn will serve as primary sponsor for Harvick at Phoenix International Raceway (PIR) November 13. Harvick, who won his first and most recent Truck Series race at PIR is excited about the new partnership opportunity.

“We are looking forward to forging a new partnership with Swedish Match and Longhorn,” said Kevin Harvick, KHI co-owner. “We see Longhorn, KHI and the Truck Series as a good combination for. We think this is a good fit for everyone and we are excited about the possibilities in 2009.”

The NCWTS season kicks off February 13, 2009 at Daytona (Fla.) International Speedway.

Monster Energy Joins Kevin Harvick Inc. to
Sponsor Ricky Carmichael in NASCAR Truck Series
All-Time Motocross Great to Drive No. 4 Monster Energy Chevrolet Silverado

CHARLOTTE, N.C. (January 20, 2009) – Monster Energy has signed with Kevin Harvick Inc. (KHI) to sponsor Ricky Carmichael in the NASCAR Camping World Truck Series (NCWTS) during the 2009 season. Carmichael, a 29-year-old native of Clearwater, Fla., and the most successful motocross racer in history, will drive the No. 4 Monster Energy Silverado for the KHI All-Star Team in at least 14 truck events and also pilot a Monster Energy Chevrolet in the season-opening Automobile Racing Club of America (ARCA) race at Daytona.

In the history of the American Motorcyclist Association (AMA), no other rider has won as many championships (15) and races (150) as Carmichael, earning him the nickname the Greatest of All-Time (the GOAT). Carmichael was a record five-time AMA Rider of the Year.

The driver lineup and sponsors for the KHI All-Star Team for the 11 remaining Camping World Truck Series races will be announced later and will include stars from the NASCAR Sprint Cup Series.

“Monster has been a sponsor of mine since 2005,” said Carmichael, “so it’s really an honor to bring them into the Truck Series with me and KHI. This is an opportunity I’m really excited about. I think this is my best shot to learn and the best chance to become a successful NASCAR driver. I’m going to give 110 percent to make it worthwhile for myself and the entire team.”

“I like the fact he has the determination and the drive to have won multiple motocross championships,” said Daytona 500 champion, Kevin Harvick. “I believe he will put the same effort toward his stock car career. He knows how to race and he takes care of his equipment. Every time I’ve seen him race, he has shown great promise.”

The No. 4 team, led by recently hired crew chief Bill Wilburn, will assume the ninth-place owners points from the No. 2 KHI truck from 2008. The No. 2 team scored its maiden victory at Atlanta with Ryan Newman last October, then won again with team co-owner Kevin Harvick at Phoenix in November. Carmichael raced the number 4 from his first-ever motorcycle race through his retirement from two-wheeled racing in 2007.

NASCAR Experience: Carmichael finished sixth in points in his rookie season in the NASCAR Camping World East Series, driving for Ken Schrader Racing in 2008. In 13 starts, Carmichael had three top-five and eight top-10 finishes with one pole position. Carmichael drove one race for KHI in 2008, running among the top-five in the ARCA race at Talladega before a blown right-rear tire knocked the No. 33 KHI Chevrolet out of the race.

Monster Energy supports the sport, no matter how radical or extreme. Be it Ricky Carmichael’s high-speed, high-banked NASCAR racing program, supercross, rally, insane distance jumping, motocross, MotoGP, roadracing, supermoto, off-road, freestyle motocross, skate, MTB, rock crawling, wake, mini bikes, surf, snow, BMX – the list goes on – the athletes that participate in these unique forms of athleticism are sparked by Monster Energy. Available in Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, Monster’s fruit juice hybrid dubbed “M-80,” the party-friendly MIXXD, the ground-breaking Java Monster premium coffee & cream drink line (supercharged with our Monster Energy blend), as well as the new Monster Energy “Hitman” energy shot, there’s something for everyone. Wherever they go, Monster Energy beverages power the Monster Army of athletes. Be sure to check out their never-ending series of adventures at www.monsterarmy.com and www.monsterenergy.com.

Kevin Harvick Inc. (KHI), established in 2001, is a 70,000 sq. ft. facility located in Kernersville, N.C. KHI houses two full-time Truck Series teams, including the 2007 series champions, the No. 33 Chevrolet Silverado driven by three-time Truck Series champion Ron Hornaday and the No. 4 KHI All-Stars Chevrolet Silverado driven by Ricky Carmichael and a variety of NASCAR Sprint Cup stars. KHI is also home to the No. 33 Chevrolet Impala competing full-time in the Nationwide Series, with drivers Kevin Harvick (a two-time Nationwide Series champion), Hornaday and Cale Gale. The 2009 season marks KHI’s sixth year of full-time competition in NASCAR’s elite divisions. Visit www.kevinharvickinc.com for more information.