Backstretch Motorsports

Lawrenceville, Georgia (06/19/2007): David Odell of Lawrenceville, Georgia will begin running in the ASA Late Mode Series Southern Division beginning this Saturday June 23, 2007 at the New Smyrna (FL) Speedway in Samsula, Florida.

Over the last couple of years, Odell has run in the NASCAR Busch Series, the ARCA RE/MAX Series and locally in the Georgia Asphalt Series which runs mostly on Georgia short tracks. Unfortunately David was racing with an under funded team, TC Motorsports out of Loganville, Georgia.

The team did quite well considering the financial issues they had and even made Busch races Cup drivers did not qualify for. David has picked the ASA Late Model Series because he wants to stay competitive racing at different tracks while pursuing sponsors. David hopes to be able to run again in the NASCAR Busch Series full time in 2008.

David has raced against present cup drivers David Regan and Reed Sorensen in 1/4 midgets and the Legends Series. The three of them were very competitive against each other with all of them taking their turns winning feature events against each other.

David Regan and Reed also competed against David in the ARCA RE/MAX and NASCAR Busch Series. David Regan stated that he felt David Odell had the talent to be in the NEXTEL Cup Series and be very successful there. At 16 David Odell won the championship of South’s premiere racing series at the time, the Southern All Star Series Pro Truck Division. David did this against drivers in the series many of whom were twice his age.

Alex Mckenzie owner of Flight Media, David’s marketing and P.R. company says that sponsorships do not come easy when you are asking for some where between one and six million dollars to sponsor a Busch car. Racing is and always will be though one of the best ways to market a brand because the whole team is built around the sponsor. No sport puts is sponsors in front of the consumer such as racing.

Flight Media has worked with such NASCAR programs as DeWALT Power Tools and Trex Building Products. Alex says, “David is still very young at 20 which allows a company to build its brand around him for a long time such as Dupont has done with Jeff Gordon.”

David looks forward to competeing with the drivers running in the ASA Late Model Series and improving his skills against some of the countries best short track drivers.